I recall seeing displays similar to this in elevators when I was very young, but it appears that these digital readouts came from a cockpit display or some other instrument. It seems rather impractical to me today, but digital displays were difficult to make back then, especially for the rugged environments found in aviation. I found a display similar to this being offered at a surplus site.
The basic idea is that there are ten light bulbs for each display digit. One of them is energized and lights up. It projects a numeric image onto a screen.
In this clock, the relay contacts direct a voltage to select a display digit. The relay coils operate at voltages of 12V, 24V, and 110V, but the display uses light bulbs that run at 6.3V, a common voltage used for vacuum tube filaments and pinball machine lights. You can see why 6.3 was a popular voltage, right?
